Meals by local chefs for busy professionals
Chowdy the first startup I created in early 2014 with my roommate Steve.
The idea was to offer simple, affordable meals on a subscription based, all managed via a simple responsive web app.
Customers could sign up for a new meal subscription, choose their meals for the week and select the option of receiving delivery or picking up from our 4 physical locations in downtown Toronto.
We started off with 1 chef in a rented kitchen and eventually grew to a team of 10 chefs in a dedicated commercial kitchen.
By the end of our first year, we hit our goal of $1 million in annual revenue without any funding while delivering 3500 meals per week to 450 weekly subscribers.
We were featured in a variety of media publications including CBC’s Dragon’s Den.
We designed and built the Chowdy platform from the ground up to handle our operations that would otherwise have taken 2-3 full time employees to do. Since we had a unique meal pick-up subscription, we had to create a customer and admin backend that would handle all customer sign ups, account management, meal production, analytics and much more.
The Signup Page
We used a mix of referral marketing, social media campaigns, PR, print, video and SEO to drive customer acquisition on a fairly modest budget to achieve 20% month over month growth.